“We were supposed to do 96 shows over two years at Planet Hollywood and ended up doing 250 shows over four years and it was incredibly successful, but it got to the point where Britney wanted a change of scenery,” says Rudolph, who also signed Aerosmith at Park Theater for their upcoming stint, which he describes as an “elevated” Aerosmith concert experience. “She wanted to come out with a new show at a new place and do it differently.
“When Park Theater was opening, we took a look and it felt like the perfect next step in the evolution of Britney in Vegas,” continues Rudolph, who confirms Spears will continue working on new music once the show launches. “It’s brand new, it’s bigger and the hotel was being renovated, so the idea of being in a newly-branded, newly-renovated property in a new theater with higher capacity made it very appealing.”