Britney Spears has one not-so-fond memory of the 1980s. “I used to wear big bows on top of my head,” she says on the eve of the debut of her first luxury fashion campaign (it’s hard to believe there’s something she hasn’t done). “I mean, ugly was the way to go in the ’80s, it was all just completely obnoxious—but there was also something so refreshing about that and the fact that we didn’t care what anyone thought about our clothes.” When Spears was approached by Kenzo’s creative directors, Carol Lim and Humberto Leon, about becoming the face of the label’s second nostalgia-based La Collection Momento for Spring 2018 (a tribute to the debut of Kenzo Jeans in 1986), she was excited by the prospect of bringing back that loud, no-holds-barred, ’80s attitude.
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