Britney pasirašė sutartį su kompanija "Epic Rights"

Britney ir toliau sėkmingai plečia savo verslo sritį. Pasirodė informacija, kad ji pasirašė sutartį su kompanija "Epic Rights", kuri kartu su atlikėja paleis asmeninę prekių liniją. Projektas "Britney Spears Lifestyle" bus sudarytas ir madingų drabužių, plaukų priežiūros priemonių, aksesuarų, elektronikos ir sporto prekių. Startas suplanuotas 2019 metų pavasarį. 

"I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection,” Spears said in a statement.
"We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” added her manager, Larry Rudolph. “Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible."
The superstar hopes to expand her brand presence in the marketplace on a global scale through the partnership with Epic Rights. The global brand management and licensing company will also manage her e-commerce initiatives, which include Amazon.
“Britney continues to be one of the biggest pop stars in the world with numerous multiplatinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled,” added Dell Furano, chief executive officer of Epic Rights.